Privacy Policy

Last Updated: January 2024

1. Introduction

Welcome to Saracina Home Shop (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding the information we collect when you visit buytrendyfurniture.com and use our services.

As a global furniture retailer serving customers worldwide (excluding some Asian countries and remote areas), we understand the importance of complying with international privacy standards and regulations, including GDPR, CCPA, and other applicable data protection laws.

2. Information We Collect

Personal Information

• Contact Details: Name, email address, phone number, shipping address
• Payment Information: Credit/debit card details (processed securely through our payment partners), PayPal account information
• Order Information: Purchase history, product preferences, shipping details
• Account Information: Username, password (encrypted), profile preferences

Automatically Collected Information

• Device Information: IP address, browser type, device type, operating system
• Usage Data: Pages visited, time spent on site, click patterns, referring website
• Location Data: General geographic location for currency conversion and shipping calculations

Information from Third Parties

• Payment processors (PayPal, credit card companies)
• Shipping and logistics partners
• Marketing and analytics providers

3. How We Use Your Information

We use your personal information to provide the seamless shopping experience you expect from Saracina Home Shop:

• Order Processing: To process and fulfill your furniture orders, including payment processing and shipping
• Customer Service: To respond to your inquiries and provide support via [email protected]
• Personalization: To recommend furniture pieces that match your style preferences
• Website Improvement: To enhance our website functionality and user experience
• Security: To protect against fraud and unauthorized transactions
• Marketing: To send you relevant offers and updates (with your consent where required)
• International Operations: To handle currency conversion and international shipping

4. Data Sharing and Disclosure

We value your trust and only share your information when necessary:

Service Providers

• Payment Processors: PayPal, credit card companies for secure payment handling
• Shipping Partners: Logistics companies to deliver your furniture worldwide
• IT Services: Cloud storage providers and website hosting services

Legal Requirements

We may disclose information when required by law or to protect our rights, property, or safety.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

We never sell your personal information to third parties for marketing purposes.

5. International Data Transfers

As a global furniture retailer, your data may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

6. Data Storage and Security

Storage Duration

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

Security Measures

Just as we design our flat-pack furniture with precision and care, we implement robust security measures to protect your data:

• Industry-standard encryption for data transmission
• Secure payment processing with trusted partners
• Regular security assessments and updates
• Limited access to personal information within our organization
• Secure data storage with industry-leading providers

7. Your Rights and Choices

You have control over your personal information:

Access and Correction

You can access and update your personal information through your account settings or by contacting us.

Data Portability

You can request a copy of your personal data in a structured, machine-readable format.

Deletion

You can request deletion of your personal information, subject to certain legal obligations.

Marketing Preferences

You can opt-out of marketing communications at any time using the unsubscribe link in our emails.

Cookie Preferences

You can manage your cookie preferences through your browser settings.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

Essential Cookies

• Session management and shopping cart functionality
• Security and fraud prevention

Analytics Cookies

• Website traffic analysis and performance monitoring
• User behavior understanding to improve our services

Marketing Cookies

• Personalized furniture recommendations
• Retargeting campaigns (with your consent)

You can control cookie settings through your browser, but note that disabling essential cookies may affect website functionality.

9. Children’s Privacy

Our website and services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new effective date.

11. Contact Us

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy.